Madonna's "Celebration" - Resurrecting a Pop Single
By Bill Lamb, About.com Guide to Top 40 / Pop since 2005
September 18, 2009Just a few weeks ago it looked like Madonna's single "Celebration" would be distinctly disappointing in its chart and sales performance.
In the UK BBC Radio 1 had failed to playlist the song with comments indicating the powers that be thought she was not appealing enough to a younger demographic.
In the US the story was not much better.
"Celebration" opened at #71 on the Billboard Hot 100 and then quietly disappeared. The song has been a #1 dance hit, the 40th for Madonna, but it seems the pop music world was unimpressed.
What a difference a few weeks makes.
In the UK the BBC elected to move "Celebration" from the BBC Radio 2 playlist to the BBC Radio 1 "B" list.
With a bit more support, it could move up to the top playlist.
With the official release this week it looks like Madonna may roll into a top 3 debut on this week's UK pop singles chart.
Back on the other side of the Atlantic in the US, it's still an open question whether the song can be turned into a pop hit, but a clever new video could help considerably.
Jonas Akerlund, director of the official "Celebration" video, has put together a "fan version" featuring a wide range of Madonna fans edited in with the star herself.
It is being heavily promoted on MySpace and quite possibly could regenerate interest in the single. Don't give up on "Celebration" just yet.
http://top40.about.com/b/2009/09/18/madonnas-celebration-resurrecting-a-pop-single.htm
Fan Contest: Create Your Own Madonna's 'Celebration' Video
Those who want to participate must dress up in their favorite Madonna looks and make their own video version of her single 'Celebration'.
Pop goddess Madonna is inviting her fans to join a video contest, in which they are required to create their own video versions of her hit single "Celebration". The song comes from her greatest hits album of the same title "Celebration", due for September 29 release. A fan version video of the track has been made available as an example.
In the footage, which was shot on location in Barcelona and Milan duringMadonna's Sticky and Sweet Tour 2009, there are several male and female fans seen dancing to the song. They wear various outfits, ranging from pink pants to t-shirt to glittering dress. The fan version video, moreover, also features Madonna's teen daughter Lourdes giving homage to her superstar mother's classic "Like A Virgin" video.
Those who want to participate in the contest are required to dress up in their favorite Madonna looks and submit their own version of "Celebration" video to madonnnacontest@warnerreprise.com by Sunday, September 27. The winning video will be featured on Madonna.com and Myspace.com.http://www.aceshowbiz.com/news/view/00027366.html
Madonna - Celebration (Fan Version)
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